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Social media infographics

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Social media is not just about posting randomly and hoping to be seen. Each platform has its own codes, formats, timings, audience and uses. This selection of infographics makes it easier to quickly compare the main social networks, identify key figures, the best times to post and practical tips to keep in mind for better communication.

Facebook

Facebook remains one of the most general-purpose social networks. It lets you publish content, interact with a community, create groups, promote an activity and reach a very broad audience, both in B2C and local communication.

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Tuesday
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When to publish?
Tips
Goals
Audience
Tools
The leader
of social networks
Build
A community and build loyalty
Share
Content such as blog articles
Highlight
Your products, promotional actions, general information and company life
Publish visual content: videos and images
Focus on posts that encourage users to react
Use Facebook Ads online advertising to be visible

Linkedin

LinkedIn is the leading professional social network. It is used to grow your network, highlight your expertise, share professional content and create career or business opportunities.

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When to publish?
Tips
Goals
Audience
B2B
of social networks
Tools
Grow your network
Prospect for new contacts
Promote your business
Show your expertise and increase visibility
Share content and news
Company life and highlighting the team
Use hashtags in your posts
Use visual content: image, video and PDF
Use storytelling in your posts
Polish your hooks to attract attention
Tag the people involved in your post
Focus on engagement and quality

Youtube

YouTube is a major video platform for publishing, watching, commenting on and sharing content. For a business or creator, it is a powerful tool to explain, demonstrate, teach or build an audience over the long term.

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Tuesday
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When to publish?
Tips
Goals
Audience
The video platform
of social networks
Build and unite
a community, gain awareness and virality
Improve your SEO
and drive traffic, make your business more human
Show your products on video,
get closer to the consumer
Create videos regularly
Have a visual identity
Be authentic
Have good equipment
Work carefully on your keywords, titles and descriptions so your channel and videos are easy to find

Snapchat

Snapchat is an app focused on sharing short photos and videos, often temporary. It allows spontaneous and visual communication with an audience that is generally young and very mobile.

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Tuesday
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When to publish?
Tips
Goals
Audience
Filters
on social networks
Snapchat provides many filters for its users, make the most of them!
Time-sensitive content, so don’t hesitate to post several times a week
As on other social networks, videos generate more engagement than other formats
Get closer to your community
and show behind the scenes of your business
Create and share
viral content
Offer creative content
and highlight your products

Instagram

Instagram is a highly visual social network based on photos, short videos, stories and reels. It is especially suited to brands, creators and businesses that want to work on their image, their universe and their closeness to their community.

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Tuesday
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When to publish?
Tips
Goals
Audience
Show your products in use
Have a strong enough visual identity¹
Authenticity and spontaneity by using stories
Communicate through influencers
Use relevant hashtags²
Showcase
your activity; your feed represents your identity
Make known
your products
Get closer to your community
by showing behind the scenes with stories

X

X, formerly Twitter, is a platform for short messages, quick reactions and following current events. It allows you to share ideas, comment on trends, follow discussions and gain visibility on specific topics.

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When to publish?
Tips
Goals
Audience
Real-time information
of social networks
Used as an additional customer support channel
Use popular hashtags¹
Get to the point², use visual content (images, videos and GIFs)
Requires a posting frequency and an understanding of X language and its humor
Monitor trends
and control your online reputation
Share news
get closer to and interact with your followers
Improve your visibility
and your brand image / create virality

Pinterest

Works like a visual inspiration engine. Users search for ideas, save content and discover products, styles, tutorials or projects to create.

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Tuesday
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When to publish?
Tips
Goals
Audience
Pins
serving social networks
Insert your keywords in the name of your board
Pin content regularly
Your images must be the right size and good quality
Create collaborative boards to reach new visitors
Create rich product pins
Give visibility
and highlight your products
Drive traffic
to your website and improve your SEO
Generate leads

TikTok

A short-video platform that encourages fast content discovery. It makes it possible to reach a highly engaged audience with creative, spontaneous formats often driven by current trends.

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When to publish?
Tips
Goals
Audience
The trend
of social networks
Like Snapchat, TikTok offers many effects
Use several channels: it is possible to share TikTok videos on other platforms
Run contests: it is possible to offer gifts on the network. Use this to attract new members to your follower base
Don’t be too serious, the social network is made to be entertaining
Offer challenges
relevant to your business for your community
Create and share
get closer to your young audience
Humanize your business
get closer to the consumer
Tools

WhatsApp

A widely used messaging app for direct exchanges with contacts, customers or a community. It can help facilitate customer relations, share important information or create more direct communication.

When to publish?
Tips
Goals
Audience
The first
instant messaging app in the world
Share all relevant information about your business
Create an e-commerce showcase site with Catalog through the WhatsApp Business app
Favor your loyal customers by sending them personalized offers and tips
Share your news with “Status”
Get closer to your young customers
use the app as a customer service tool
Reply faster
to your customers and personalize the conversation
Share your information
highlight your services and products

Twitch

A live streaming platform historically linked to video games, but now used for many formats: discussions, events, music, training or community content. It mainly relies on real-time interaction.

When to publish?
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Tuesday
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Sunday
Tips
No. 1 in streaming
on social networks
From 7 PM to 8 PM
Have the necessary equipment
Be consistent
Create online events to bring your community together
Run video ads before content is broadcast
Test your new products
Goals
Reach a young and connected audience
make your company more human and authentic
Stand out from the competition
by showing creativity and innovation
Highlight your expertise
strengthen the relationship with your customers
Audience
Daily visitors
Age range
Gender distribution
Key figures
Twitch tools

There are also other platforms to consider depending on the audience and business sector. Threads can be useful for short discussions and current events, Reddit for niche communities and feedback, Telegram for quickly sharing information with a community, Discord for creating a more active discussion space around a project, and WeChat for a presence focused on the Chinese market.

The infographics presented in this article are based on the work of Lilian Grandrie-Kalinowski, published on Ecommerce Nation.

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