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Cognitive biases

les biais cognitifs

There are many cognitive biases that it is useful to keep in mind in the development of our projects. Let's look some.

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Pain of payment

Paying reduces the pleasure of shopping. This “Pain of payment” depends both on the method of payment and on the time between consumption and payment.

Fear of missing out

The fear of missing out / making a bad choice that would cause us to miss out on another, potentially more satisfying, opportunity.

The effect of Hobson's choice + 1

People are more likely to decide on an option when they have a choice between two options, rather than when it is a take or leave option.

The effect of practical eshetics

A product with a more aesthetic design is perceived as easier to use than a less aesthetic design. It will therefore be used more than the others, whatever its functionalities.

Cognitive dissonance

We tend to want to keep a certain harmony between all our attitudes, habits and preferences. Therefore, we perpetually seek to avoid any dissonance.

Effective processing

We tend to prefer things that are easy to understand or use.

Intention and self-regulation

Formulating a specific intention on how to achieve a goal can double or even triple your chances of achieving it.

The curse of knowledge

The knowledge curse principle is a cognitive bias that makes it difficult for someone who knows a subject well to put themselves in the shoes of someone who does not know it.

The effect of the middle position

When faced with a range of products lined up side by side, we tend to prefer the one positioned in the middle.

The principle of commitment and consistency

Once we've made a public commitment to something or to someone, we tend to stick to it to be seen as consistent.

The image superiority effect

Images have a direct and delayed impact greater than words in our memory.

The metaphor effect

We tend to understand and remember metaphorical language more easily. The latter in fact calls upon our mental imagery.

The value of the perceived price

The price of a product may not necessarily be based on its actual value but on a customer's perception of it.

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