Introduction to Google Analytics

What is Google Analytics?

Google Analytics is a free tool from Google that helps track a website’s audience. It shows how many people visit the site, which pages are viewed, and where visitors come from.

What is Google Analytics used for?

Google Analytics helps you better understand how a site is used. You can track traffic over time, identify the most visited pages, see how long visitors stay on the site, and spot the main traffic sources.

For example, it can show whether visitors arrive from Google, another website, a social network, or direct access. This makes it easier to see what works and what attracts the most people.

Why use it?

When you have a website, it is useful to know whether people are visiting it and which pages truly interest them. Google Analytics provides concrete answers and lets you track the site’s evolution over time.

It is also a good way to measure the impact of a change, a new article, or SEO work.

How to get started?

Once Google Analytics is connected to the site, you simply log in to the interface to view the statistics. Even without going very far in the analysis, the first data shown already gives a clear view of the site’s traffic.

In summary

Google Analytics is a simple and practical tool for tracking a website’s audience, understanding where visitors come from, and seeing which pages are viewed the most.

Access Google Analytics